Nouveautés Spotify : le pixel de mesure & la publicité podcast en programmatique

Par Michel Colin

juin 22, 2023

Spotify annonce 2 nouveautés : le lancement de Spotify Ad Analytics (le pixel de mesure) et la publicité sur les podcast désormais accessible en programmatique.

Spotify Ad Analytics permet de mesurer la portée, la fréquence, l’impact des publicités audio digitale et de suivre l’activité et les conversions en ligne en temps réel.

Le lien vers les actualités Spotify du mois, cliquez ICI.

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Nouveautés Spotify : le pixel de mesure & la publicité podcast en programmatique

Spotify annonce 2 nouveautés : le lancement de Spotify Ad Analytics (le pixel de mesure) et la publicité sur les podcast désormais accessible en programmatique.

Le lien vers les actualités Spotify du mois, cliquez ICI.

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