
ACTIONS COMMERCIALES
Rappel des fondamentaux : la méthode SONCAS
Face à la complexité croissante des parcours d’achat et à la multiplication des canaux, personnaliser son argumentaire est devenu un impératif pour conclure une vente.
Face à la complexité croissante des parcours d’achat et à la multiplication des canaux, personnaliser son argumentaire est devenu un impératif pour conclure une vente.
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