
ARGUMENTS
Cesser de communiquer, c’est investir dans l’oubli
Une étude approfondie de l’Ehrenberg-Bass Institute révèle les conséquences tangibles de l’arrêt prolongé de la publicité sur les performances commerciales des marques. Les chiffres clés

Une étude approfondie de l’Ehrenberg-Bass Institute révèle les conséquences tangibles de l’arrêt prolongé de la publicité sur les performances commerciales des marques. Les chiffres clés
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