
CRÉATION
La créativité publicitaire : un risque qui paye !
Selon l’étude « The Creative Dividend » de System1 et Effie, les publicités émotionnelles génèrent jusqu’à 52% de résultats supplémentaires par rapport à celles qui misent uniquement
Selon l’étude « The Creative Dividend » de System1 et Effie, les publicités émotionnelles génèrent jusqu’à 52% de résultats supplémentaires par rapport à celles qui misent uniquement
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