
ARGUMENTS
La radio, dernier contact média avant l’acte d’achat
Le succès de la radio en période de crise s’explique entre autre par l’efficacité du média, influenceur au moment de l’intention et décisif au plus
Le succès de la radio en période de crise s’explique entre autre par l’efficacité du média, influenceur au moment de l’intention et décisif au plus
Selon l’étude #Kantar – La Croix, la #radio est le média le plus crédible depuis 31 années consécutives. 52% des Français, (+2 points vs 2019),
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