
CRÉATION
La qualité créative compte pour la moitié de l’efficacité d’une campagne !
Mesurer l’impact de la créativité sur la performance (tant en termes d’image que de business), telle est l’ambition affichée par Kantar France, l’AACC et Media
Mesurer l’impact de la créativité sur la performance (tant en termes d’image que de business), telle est l’ambition affichée par Kantar France, l’AACC et Media
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