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Optimisez et monétisez 100% de votre audience online

L’un des principaux problèmes amenés par la consommation croissante des contenus numériques est la segmentation des vecteurs de diffusions. Applications pour smartphone et tablette sur

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janvier 7, 2015

ACTIONS COMMERCIALES

La synchronisation publicitaire : une solution durable pour l’industrie musicale ?

Pour compenser la chute des revenus générés par la vente de supports musicaux depuis 1990, les maisons de disque se sont progressivement ouvertes à la

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janvier 6, 2015

DATAS

Who’s afraid of the big bad data?

L’Observatoire Européen de l’Audiovisuel vient de publier un rapport sur les nouvelles formes de communications commerciales qui se sont développées récemment dans le secteur des médias.

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janvier 3, 2015

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